President and Representative Director
In 2018 JLL Morii Valuation & Advisory K.K. ("JLL Morii") broke a new start with change in its corporate name on the occasion of its founding 70th anniversary. This successful new start is the proof of our clients' patronage to us and confidence in our continued provision of accurate appraisals from a neutral and fair perspective, for which we express our sincere gratitude. In May 2019, JLL Japan's valuation team successfully joined JLL Morii. JLL Morii, having a proven track record in valuation for domestic institutional investors and financial institutions, and JLL Japan's valuation team, with its own global network as its strength, had so far been providing high-quality services independently. However, this led to confusion between our clients since there were 2 different valuation teams within JLL Japan. By integrating these 2 teams, we believe we are now "the one and only real estate appraisal firm in Japan" with "its own worldwide network of global company" and "a reliable and proven track record as a long-established domestic appraisal firm," enabling us to provide industry-leading services in a broad range of areas, not limited to Japan domestic real estate market, but also in inbound and outbound transactions.
We consider it as our "raison d'être" to work hard and embrace challenges to help our clients achieve their ambitions which are becoming increasingly diversified, sophisticated and globalized along with the rapid changes in the society and markets. We widened our coverage from traditional real estates to new types of assets, firstly real estate securitization, then operational assets such as solar power generation and health care facilities. Recently we have been expanding our scope to newer types of assets such as self storage, data center and student housing. Furthermore, as the first attempt in Japan, we have launched a "Fund Analysis Report" service to support institutional investors which hold or intend to invest in alternative investment products (of which invested assets are not limited to real estates related ones). While positioning the real estate appraisal business with many years of experience and proven track record as our core business, we aim to be a "Comprehensive Valuation Company" that could handle a wide range of valuation business to address various social needs, and the launch of the new service is the first step toward the goal.
We would like to be (a) an advanced enterprise that could grasp the increasingly complex needs of the times and society and could help our clients solve their problems and achieve their ambitions and (b) an appraisal firm that could provide various new opportunities to appraisers. We constantly ask ourselves whether we could contribute more to our clients and the society as professionals of "real estate" and "valuation", and will continue to work on appraisal business in a prudent, neutral and fair manner.